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Prof. Dr. Andreas Baumert

German as a Plain Language

Ten properties

  1. Written German
  2. Written to address a target audience
  3. Therefore always different – as target audiences are
  4. Created for readers with the lowest reading performance within the target audience
  5. Action-oriented and activity-oriented
  6. Appropriate to the kind of document
  7. Correct German
  8. Stylistically appropriate
  9. As short and detailed as possible
  10. Without blather and swagger

For further information please check my books and articles which are available in German language only: